Nike ‘Tech Craft: Innovation Meets Modern Craftsmanship’

Commercial

Chris Read directed this short in Montebelluna, Italy inside one of Nike's workshops where innovation and modern craftsmanship come together in the design of Nike Football’s most advanced boots, Mercurial, Magista, Hypervenom and Tiempo. Filmed in both Super 16mm and digital 5k Anamorphic the film aesthetically explores the duality in themes in the process’s used to create the Tech Pack Series.